Contact me

Matt
Gummow

Website Manager

Hey there! I'm Matt, a Website Manager that specializes in blending user-friendly design (UX), search engine smarts (SEO), conversion strategies (CRO), and sleek Webflow development.

My goal? To build websites that not only look fantastic but are actually built to attract more leads and boost your bottom line. I love transforming a website from just an online presence into a hardworking tool for your business.

When I'm not deep in design or code, you can usually find me strumming my guitar, trying to improve my golf swing, or planning my next travel adventure.

Experience

Senior Website Manager
2024'
Nutrient
Website Manager
2021’ - 24’
Google
Web Developer
2020’ - 21’
Freelance
Web Designer
2019’ - 20’
Online Image

Education & Certifications

Front-End Developer Certification
2024- 25’
Mimo
Google Analytics Certification
2021’
Google
UX Design Certification
2018’
Devmountain
Bachelors in Psychology
2014’ - 16’
BYU

Expertise

Web Design & Development

I design and develop websites that effectively communicate your message, engage users, and drive results, ensuring a seamless and impactful digital experience.

  • Website Strategy & Planning
  • User Experience (UX) & User Interface (UI) Design
  • Front-End & Back-End Development
  • Content Management System (CMS) Integration
  • Responsive Design & Performance Optimization

Web Strategy

By analyzing user behaviors and web data, I develop a comprehensive web strategy that serves as the blueprint for an effective, goal-driven online presence.

  • Target Audience Analysis & Persona Creation
  • Content Strategy & Information Architecture (IA)
  • User Experience (UX) & Functionality Planning
  • Technical & Platform Recommendations
  • Measurement & Analytics Plan

Search Engine Optimization

Through targeted keyword research, competitor positioning analyses, and auditing your website's structure, I implement targeted SEO strategies designed to significantly enhance your organic visibility and attract qualified traffic.

  • Technical SEO Audit & Optimization
  • Keyword Research & Strategy Development
  • On-Page Content & Meta Optimization
  • Performance Analytics & Reporting

Conversion Optimization

Leveraging data analysis and my user psychology expertise, I identify friction points and test targeted improvements to optimize your website's user flow, ultimately increasing the rate at which your visitors convert.

  • Conversion Audit & Data Analysis
  • Hypothesis Generation & Test Prioritization
  • A/B Testing & Multivariate Testing Implementation
  • Landing Page Optimization (LPO)
  • Personalization Strategy